4 Outside-the-Box Real Estate Marketing Ideas

4 Outside-the-Box Real Estate Marketing Ideas

While sphere prospecting and cold calling are powerful real estate marketing tactics, things are changing fast. It is advantageous to have a learning and growth mindset—continue to learn new tactics and how to use them. We’ve put up this list of what we think are the best real estate marketing ideas to assist you to spot any gaps in your plan and figure out how to fix them.

1.    Iterative learning.

Some of the world’s leading organizations have succeeded due to an iterative attitude. When applied to real estate marketing, iterative learning is diving into a specific selling or buying strategy and committing to it. It entails changing and evaluating ideas to produce the desired results.

There must be a learning environment to establish an iterative process. These procedures are, by their very nature, about learning and ascending to the next phase. Feedback is required for each iteration to be more significant. It’s also essential to ensure you continue the right path in the next iteration.

It means that you are studying whatever you are trying to take on every minute you have for your learning. If you must learn about the selling side of things, you dive into scripts, dialoguing, prospecting, etc. Ever so often, take time to ask yourself:

  • Did I get the results I wanted?
  • Why did I not get the results I wanted?
  • Is there anything I can do to get the results I wanted the next time?

2.    Define your audience.

Have you ever received a call from an unknown number? Have you ever had someone jump right into a discussion, calling you by the wrong name, and left you asking what was going on? That’s how it feels to appeal to the wrong audience.

Some real estate targeting is built in automatically. Because you’re only licensed to practice in a specific location, that’s where you’ll focus your efforts. If you market residential real estate, your target market is people looking to buy a home. If you specialize in commercial leasing, your target market would be entrepreneurs and decision-makers.

Putting your word and product in front of the right crowd is fundamental to successful real estate marketing, especially on digital platforms. As a result, you’ll need to figure out where the “proper audience” generally hangs out and who they are. Why would you advertise a two-million-dollar property to a first-year college student, for example?

While it may seem time-consuming, identifying and defining a target market helps you target your marketing strategies most cost-effectively. Begin with identifying the right property and then the individuals or businesses who will want to use it. It is critical to comprehend the needs of customers. Thorough market research, such as holding a focus group, analyzing market reviews, or conducting surveys, can frequently reveal precisely how you can satisfy what your consumers want.

Who have you already collaborated with, and why have such collaborations been fruitful (or fruitless)?   It’s time to perform some fact-finding after a preliminary analysis of what strategy is working and what isn’t.

There are several sources to consider when researching and defining your audience, including:

Your site and analytics: Examine the kind of visitors that come to your site, the channels that bring them there, and which people mostly reach out to you once they’re on your site.

Your rivals’ webpages and social media platforms: Taking the time to conduct a comprehensive competitor analysis is essential for defining (or redefining) your target audience and understanding your competition.

Keyword research: This is vital for boosting your SEO (search engine optimization) and a terrific way to see what your target audience is looking for on the internet.

As you are analyzing your results, if your intended audience isn’t responding, consider redefining it.

3.    Think about the audience you don’t have, while servicing the audience you do have.

Some clients might have tagged along for so long that you forget they aren’t actual family members. Just because they’ve been with you for so long doesn’t imply they’ll always be with you. It’s essential to sustain those connections.

Nevertheless, while your current sphere of influence and referrals are the bedrock of your agency, providing both money and brand recognition, it’s critical to attract new ones. Even if you are their favorite brand, people are continuously looking for new possibilities and will abandon you if you fall behind.

Thus, while you may believe that your current sphere of influence is satisfactory and your revenues are growing, the audience is usually aware of what the market offers. As a result, you need a new audience to enable you to learn about new and emerging demands in the market. If you know what customers want, you can give it to them.

You could also look at issues in terms of what you are best at and improve in other areas that may be lagging. If you are good at attracting buyers, that is the audience that you most probably have. So, as you continue meeting the buyers’ needs to the fullest, think about how you can also be good at attracting sellers—service the buyers as you look for sellers.

4.    Be specific with your message.

Twitch is among the most popular social media platforms in recent years, yet few people are aware of it. Twitch is unique in that it focuses solely on transmitting live video games.

Twitch’s key to staying top of the game is that they don’t try to appeal to everyone. Instead, they’ve chosen to focus on a very particular niche and develop a bond with their clients.

One of the big problems in real estate marketing is that agents want to put everything out there. Have you ever read marketing pieces with several calls to action: “if you want to sell your home, buy a home, or refinance it or….etc. etc.?” While you might think that you are expanding your audience, it will not necessarily bring you the desired results. People are looking for one thing and not the other. Avoid mixing different calls to action.

Every marketing piece should have one message, one audience, and one way to contact you. It shouldn’t be “call me or text me or email me or go to our YouTube channel….” Have one Call to Action, one place that you want them to go. Having one Call To Action enables you to analyze your results with ease.

You might need to break your sphere of influence into groups. Create a real estate cycle with your audience so as you make your calls, you focus them on the month’s set theme. For example:

  • First month’s theme: Selling your house
  • Second month’s theme: Buying your next home
  • Third month’s theme: Relocating to a different place? (Target anyone your audience knows that is moving anywhere in the country)
  • Fourth month’s theme: Referrals
  • Fifth month’s theme: Recruiting

The bottom line

You and your sphere of influence want to become more successful partners. More referrals, more income, and ultimately, more positive involvement with you often results from happy clients. Ideally, implementing these techniques will not only show your thanks to your current sphere of influence but will also improve loyalty, ensuring that they remain loyal clients for years to come.

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